We make products in quality materials and modern shapes that generate attention, stimulate curiosity, reward intelligence and lead to an emotional connection between consumer and brand.
We draw inspiration from our heritage, combining silhouettes and colorways from the Middle East, specifically Beirut, with a Nordic, minimalistic aesthetic. We never compromise on quality and fabrics, creating timeless pieces you want to wear for many years.
We want to be a contrast to the fast fashion in a world that spins faster and faster with less and less regard to what we leave behind for future generations. We promote SLOW.
We reach out to people who want to wear products that strengthens who they are rather than becoming what they wear. Hence, we are not a “logo brand”. We value your INTEGRITY.
Founded in 2016 we have and will always design for individuals, not gender. Wear us oversized, undersized or on size, it is your choice.