Premiata is an Italian shoe brand with more than 130 years of history. It is a unique synthesis of handiwork, modern technology, and unique design. Sneakers made of perforated leather, oxford, ankle boots, and ultramodern women’s shoes –there is nothing more comfortable and stylish for the real fans of Premiata quality.
1885: The Italian family, led by Graziano Mazza, opened a small shoe manufacturing workshop. The excellent quality of their products immediately attracted many customers. Although the workshop soon turned into a large production, the art of making shoes by hand remained an important principle.
1955-60: Vincenzo Mazza, grandson of the famous Graziano, launched the brand Endless.
1981: Graziano Mazza, son of Vincenzo, became the head of the company and embarked on the industrialization of production.
1991: The official birth of the Premiata brand. The beginning of innovative experiments, research, and endless creativity. Each season the brand presents collections of shoes made out of very high-quality materials. Easily recognizable all over the world, the men’s and women’s shoes differ in brand design and in special nuances of cut and sewing.
1996: after numerous experiments with rubber soles, the first collection of Premiata sneakers, which later became iconic, was released. Expressive and moderately minimalistic, these sneakers are a clear example of the company’s philosophy: to combine the best characteristics of sports shoes with the exclusive style of Premiata. A large selection of materials, shades and decorations on the soles – proof of the uniqueness of the Italian brand.
1999: The time for a real breakthrough in the shoemaking business. Graziano Mazza designed unique variation of classic Oxfords with holes for laces and a traditional “tongue,” but without laces. The new Oxfords give their owner extra comfort. This is the whole essence of the family business: the transition to completely new levels of design, while staying loyal to the main traditions.
Today, Premiata creates men’s, women’s, unisex and sports shoe collections. Each pair of shoes is equally beautiful both as an independent accent of the outfit and as an ideal addition to the image. When your favorite shoes are made based on quality and elegance, many experiments are possible.